I’m your UNICORN: equal parts designer, strategist, and growth accelerator.
I’m a brand and digital marketing leader who operates at the intersection of creativity, strategy, and performance. My background spans brand development, digital marketing, demand generation, and analytics—allowing me to build not just how a company looks, but how it grows. I’m as comfortable shaping positioning and creative direction as I am rolling up my sleeves to execute, optimize, and measure what’s working.
Across my career, I’ve led brand systems, websites, and integrated marketing programs that connect storytelling with real business outcomes. I’ve built and scaled digital engines across web, content, email, paid media, social, and lifecycle marketing—always with a strong focus on clarity, conversion, SEO/SEM, attribution, and performance. I think holistically about the full funnel, ensuring brand and growth work together rather than compete.
What sets me apart is range and accountability. I bridge creative vision with operational execution, partnering closely with product, sales, growth, and executive teams to align marketing strategy with business goals. I’ve overseen agencies and vendors, built internal systems, and ensured consistency across channels, regions, and campaigns—so every touchpoint feels intentional, cohesive, and effective.
At my core, I’m driven by momentum and clarity. I believe strong marketing simplifies complexity, builds trust, and creates confidence—for customers and internal teams alike. When I’m not deep in positioning, data, automation, or creative direction, you’ll find me in my art room, on a mountain trail, or in the garden—coaxing my hydrangeas to grow. These spaces fuel my inspiration—reminding me that, like plants, every brand needs the right care to thrive.