The strategy was built around more than just direct brand outreach—we actively used partner relationships to reach mid-market customers with credibility and reach.
I crafted campaign assets across a variety of touch points: sales collateral, event and trade show materials, web assets and infographics, and go-to-market pieces, all designed to speak effectively to mid-market decision-makers. Working with partners meant designing with consistency and flexibility so that materials could be co-branded, adapted, and deployed through partner channels without losing impact.
The visual and verbal messaging focused on value propositions that resonated with mid-market needs—ease of use, scalability, reliability—and every asset was designed to guide prospects toward action.
By aligning with partners, delivering polished, conversion-oriented materials, and tailoring content to the mid-market mindset, the campaign was able to extend its reach, build trust, and generate higher quality leads.