In the PPU Collateral work, part of the challenge was not just designing, but helping the client let go of old habits and poor design choices. They had a hard time moving past entrenched visuals and outdated layouts, but I did what I could to guide them toward cleaner, more effective material.
I created sales and event collateral, web assets, infographics, and go-to-market pieces that distilled complex product or service details into visual stories that are easier to grasp. My layouts used strong hierarchical design, modern typography, and clear visuals to help audiences focus on what matters: benefits, use cases, and calls to action.
Despite the resistance, the result is collateral that looks more polished, feels more professional, and helps PPU communicate with clarity, credibility, and consistency.