For the Newmar collateral, I had to step into some tight shoes when production of the product image lagged, but launch timelines couldn’t wait—so I created a product image from the ground up. It was one of the tougher parts of the project: sourcing or simulating realistic lighting, materials, detail, and proportions to make the image feel like it had been professionally photographed.
Alongside that, I developed sales collateral, event pieces, web assets, and infographics with a sharp eye toward the end user. I focused on simplifying Newmar’s product features and benefit-driven messaging so potential clients could immediately grasp what makes the product valuable, not just how it works. The collateral also serves partner marketing: materials that can be shared or adapted by resellers, installers, or affiliates, showing product applications and trust signals.
Throughout, I maintained visual consistency—logo treatments, color palette, layout hierarchy—to ensure that every touchpoint supports the brand promise and helps prospects move toward decision.