This collection showcases my ability to deliver high-impact ad and Go-to-Market designs across a variety of clients and industries. Because the assets are varied — from digital ads to campaign visuals and collateral — I lean into flexibility while maintaining strong brand alignment. For each piece, I focus on grabbing attention quickly (bold graphics, clarity, contrast), while making sure messaging is succinct and the call to action is obvious.
Behind the visual polish is strategic decision-making: choosing imagery, layout, and copy that resonate with each client’s audience, and making sure designs adapt well from social media to display ads or web banners, demonstrating how I can shift between styles and demands, but still deliver work that looks coherent, turns heads, and drives conversions.