The Fraud Report has been a multi-year, high-yielding lead and demand generation initiative with stellar engagement from AuthenicID's ICP.
I was responsible for the full creative execution—developing the concept, layout, imagery, and all illustrations that brought the report to life. I’ve included live links so you may view the reports in their entirety.
These reports weren’t just digital assets; we also produced printed versions for trade shows, extending their reach in face-to-face settings. To drive maximum impact, we paired the report with a live webinar (plus a recorded option for ongoing engagement) and supported it with a full channel mix: social ads, web banners, slide-in CTAs, targeted emails, and more.
Every touchpoint was rooted in conversion-centered design, ensuring this campaign consistently delivered strong results in lead and demand generation year after year.
