I initially developed the Fraud Bulletin demand generation campaign to effectively communicate complex fraud prevention information in a visually engaging and easily digestible format–on tap! This involved designing layouts, selecting typography, and creating graphics that highlighted key points and reinforced the brand's credibility.
Approximately two years into the campaign, I led a minor brand refresh to modernize the materials while maintaining consistency. This update included refining typography, adjusting color schemes, and enhancing layout elements to improve readability and visual appeal.
The refreshed design helped keep the campaign relevant and engaging for its audience, ensuring continued effectiveness in conveying important fraud prevention messages.