For BH Technology, clarity and simplicity were non-negotiable because the audience skews older and needs communications that are extremely easy to understand.
From brand design and sales collateral to event materials, web assets, infographics, and go-to-market campaigns, I focused on visual strategies that minimize friction: clean typography, high contrast color palettes, large readable type, simple iconography, plenty of white space, and layouts that lead the eye naturally. I distilled dense technical or product information into digestible pieces so that users could grasp key benefits quickly.
The result is a suite of assets that feels respectful and accessible, yet still polished and professional—trusted by an audience that cares more about usability and clarity than flash.