The goal with this international campaign was to create a multichannel push that grabs attention, builds credibility, and reaches people where they are.
I designed this campaign to use direct mail pieces, social media content, and end-user influencers all working together. The direct mail component brought tangible, personal touch; the social media posts were crafted to be shareable and eye-catching; and the end-user influencers added authenticity and expanded reach.
Throughout, I used conversion-centered design to ensure every asset was not just beautifully done but optimized to drive action—whether that was awareness, sign-ups, or engagement. From hierarchy and visuals to messaging, each element was chosen to engage quickly, communicate value, and move recipients toward that “Best Shot” outcome.