When Augustine Contract launched, the brief was to conceive a fresh, long-lasting brand identity for a business just starting out—one that could grow, evolve, and remain relevant for years to come. I began by exploring foundational brand attributes: integrity, reliability, professionalism, and timelessness.
Through competitive research I looked at contracting / B2B businesses to see which visual traits they leaned on (strength, solid geometry, maybe industrial cues) and which ones felt dated or overdone. I sketched logo options that balanced classic structure with subtle modern touches: clean typography, clear forms, and minimal ornamentation. Mood boards pulled together color palettes that wouldn’t easily go out of style (neutrals, reliable accent tones), typefaces that are legible and strong but not trendy in a fleeting way, and graphic elements that could scale.
In development I built a core mark that works at different sizes, monocolor or full color, paired it with clear logotype options, defined how the identity behaves across sales collateral, event material, web assets, and infographics. After refining spacing, weights, and color relationships based on feedback, I delivered usage guidelines (logo variations, color codes, type hierarchy, do’s & don’ts).
The result is a brand system for Augustine Contract that feels grounded and trustworthy, capable of carrying the business through different phases and touchpoints and still feeling cohesive, professional, and enduring.