The AuthenticID rebranding introduces a subtle yet fresh refinement to the logo. The new version feels lighter and more modern — the “A” icon retains its geometric, triangular form but uses a brighter gradient of blues for a more dynamic and digital-forward look.
The wordmark has been slightly adjusted as well: the font is cleaner and more open, with refined letter spacing that makes the brand feel approachable while still professional.
Compared to the older version, which leaned darker and heavier, the updated design communicates clarity, trust, and innovation, aligning with a forward-looking identity verification company.
