When I started working with ABC Charging, the company didn’t have any properly designed digital assets — everything they were using was built in Microsoft Word. It was clear that if they didn’t embrace real digital transformation, they’d be left behind. Convincing management of that was half the battle.
Once onboard, I developed a full scope of brand design, sales & event collateral, web assets, infographics, and campaign / go-to-market materials, all crafted to bring their visual identity into the modern digital era. I worked to simplify their messaging and structure content so end users—and partners—could quickly understand product benefits, use cases, and how to engage.
By introducing clean layouts, consistent typography, and graphics built for digital channels (not just print), the collateral not only looked professional, it actually helped them compete more effectively in their market.